Public benefit and a business profit are generally viewed as contradictions. How then can we put our 'social entrepreneur' concept into practice since lack of profits will almost certainly result in unsustainable public benefits programs? The first step of “Schools Leading Local Economic Development” begins with donating computers to impoverished local schools. Subsequently, we assist them in quickly leveraging this into a profitable and successful business model by following the next six steps. For instance, the second step “Maximizing E-Business”is carried out with the vision of setting up a whole chain of digital centers in western China. Using our platform, these digital centers connect eastern and western China. In this way, E-business promotes sharing of resources between east and west. Making money in this manner thus generates ever increasing benefits for others (especially those in the poorer western regions) rather than for ourselves alone.
It is well-known that many successful businessmen such as Bill Gates and George Soros have set up their own foundations. These foundations successfully devote themselves to many philanthropic activities because they realize that economic development must be the main driving force of social development. To achieve healthy and balanced operations, a business must place equal emphasis on business profits and public benefits.
Almost all corporations give priority to first making profits, then later to giving consideration to public benefits as an afterthought. Only few for profit enterprises are originally motivated by humanitarian concern and begin with an initial capital investment for public benefit. Through applying altruistic principles of “benefiting the other”, a good deed done is bound to lead to the “Win-Win-Win” cycle.
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